LOGO DESIGN

As an avid fan of baseball, I was really excited to work on this mock branding project! The objective was to rebrand the 15U National Team Trial by giving the event a new name and look, in hopes to reintroduce the event to the public. The purpose of the event is to invite the 40 top ranked 15U players across the nation to showcase their skills in hopes to find a seat on the 20-man roster of the 15U National Team, hence the name, Final 20.

Baseball is a sport with rich history and culture, America’s true pastime. While it was necessary to modernize the design, I wanted to preserve some of the game’s timeless elements to holistically represent the sport. The use of a serif font, badge-like layout, and color pallet, were all efforts to maintain baseball’s classic nature.

VIDEO

These kids can play! It wasn’t hard to find dynamic plays, and exciting moments with these young players being so talented. The real challenge was to capture the authenticity of this event as a whole. The pressure and intensity of an elimination style event, the comradery amongst the players, the relationships built — these are the things that define this event. Not only did I want this video to bring excitement around the event, but I wanted young players to get a sense of what the event would be like in hopes that they would one day want to participate.