JOHNLIMMEDIA

The Steel Network

“…because of The Steel Network’s design assist, we were able to be successful in getting construction started…”

The Steel Network 

 

VIDEO

DIRECTING/PRODUCING/VIDEOGRAPHY/EDITING

This is a project I did for a light steel manufacturing company called The Steel Network. Our goal was to tell the story of how The Steel Network’s design assist aided their client, Agent Walls, in preparing, submitting for, and winning the bid to successfully begin construction on their project. Because the construction process takes months to complete and we didn’t have time to wait, I needed to pick the right time to visit the construction site.

I decided to plan my shoot around the time the framing would be exposed in order for me to provide some context to the project as well as highlight some of TSN’s products. I had a blast exploring the construction site, and getting creative with all the different types of shots I could get. With steel being so reflective and the walls being exposed, lighting was an element I particularly enjoyed experimenting.

 
 
 

MOTION DESIGN

PRE-PODUCTION/ANIMATION

I wanted the overall design for this project to be bold, dynamic, and representative of The Steel Network’s brand. I felt like this was achieved through the choice of font and it’s variations, the TSN blue, as well as the directional animation.

 
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Video

Pre-Production: Producing

  • Meet with the subject, and understand his/her story

  • Cultivate the necessary interview questions to build the story that meets the client’s needs

  • Research the subject

  • Location Scout

  • Work with the subject, and write a script that we both agree on

  • Story board

Production: Directing/Videography

  • Operate and understand the functions of the camera in order to capture the necessary content

  • Understand principles of composition, and understand which shots can best tell the story

  • Travel to location and shoot the subject 

Post-Production: Editing

  • Understand thorough Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Lightroom, Media Encoder, Bridge)

  • Edit the footage in a way that best tells the story

  • Color grade the footage

  • Mix the audio

  • Export in proper settings that meet the clients intended use of the content

    Motion Design

    Pre-Production/Design:

    • Brainstorm & Develop a concept that meets the client’s needs, and that is creative

    • Design Visual Identity that accurately portrays the goals of the project

    • Understand animation principles

    • Understand design principles

    • Storyboard animation

    • Prepare script that coincides with the animation

    Animation:

    • Understand thorough Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Lightroom, Media Encoder, Bridge)

    • Understand animation principles

    • Understand design principles