EXTIVITA
VIDEO
DIRECTING/PRODUCING/VIDEOGRAPHY/EDITING
Extivita is a Hyperbaric Oxygen Therapy Clinic located in Raleigh/Durham. Having worked with Extivita since its inception, I’ve gone from knowing nothing about HBOT to barely scratching the surface. I’ve sat down and heard the stories of countless lives being changed by this therapy. My job was to capture the real moments that were shared, as evidence to the effects HBOT had on their lives. So that’s exactly what I did. I wanted to bring the audience into the patient’s reality. Show them the physical and emotional benefit it’s giving those individuals. Our goal was to share these stories, and educate people that this thing called HBOT exists, and it works.
MOTION DESIGN
PRE-PRODUCTION/ANIMATION
Nine times out of ten, you’d find people that have no idea what Hyperbaric Oxygen Therapy is. I wanted certain projects to show the emotion, but alternatively we needed to educate and help people understand the benefit of HBOT, and most importantly what it was. My goal was to utilize motion graphics as much as I could when developing these projects because I knew they were educational and direct, but simultaneously intriguing.
Video
Pre-Production: Producing
Meet with the subject, and understand his/her story
Cultivate the necessary interview questions to build the story that meets the client’s needs
Research the subject
Location Scout
Work with the subject, and write a script that we both agree on
Story board
Production: Directing/Videography
Operate and understand the functions of the camera in order to capture the necessary content
Understand principles of composition, and understand which shots can best tell the story
Travel to location and shoot the subject
Post-Production: Editing
Understand thorough Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Lightroom, Media Encoder, Bridge)
Edit the footage in a way that best tells the story
Color grade the footage
Mix the audio
Export in proper settings that meet the clients intended use of the content
Motion Design
Pre-Production/Design:
Brainstorm & Develop a concept that meets the client’s needs, and that is creative
Design Visual Identity that accurately portrays the goals of the project
Understand animation principles
Understand design principles
Storyboard animation
Prepare script that coincides with the animation
Animation:
Understand thorough Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Lightroom, Media Encoder, Bridge)
Understand animation principles
Understand design principles