JOHNLIMMEDIA

Ecology Coffee

“…coffee houses are the ecological and social epicenters of communities…”

ECOLOGY COFFEE

 

VIDEO

DIRECTING/PRODUCING/VIDEOGRAPHY/EDITING

Ecology Coffee is one of the triangle’s many great coffee establishments, but they are not everyone’s normal understanding of a typical coffee shop. They serve their craft coffee out of a 1960’s airstream at the Durham Farmers Market. Owner, Mike White’s, story behind Ecology Coffee is quite unique, in that, his genuine interest in craft coffee and the coffee movement led him to open his own establishment in hopes to help educate the general public about what Mike would refer to as, a “...wonderful, fruity, flavorful, and stimulating, plant based product, that we call coffee.”

 

PASSION LEADS TO ACTION

The more you live life you will realize that passion leads to action. That’s exactly what it was in Mike’s case. His passion for coffee led him to make the necessary decisions to achieve a goal. A goal to educate and share delicious, craft coffee to his community. Throughout the actual shooting phase of the project, I wanted to capture moments that showed Mike’s passion for his craft. Getting up early in the morning on his off day, going and hitching the airstream, driving to the location, leveling the airstream, and all the components of running a small coffee shop except for the fact that you’re in a 1960’s airstream on the side of the road.

 
 

I was in love with the logo that designer Steve Smith did. So, I took some design elements, took some frames from the project, and put together a piece that was intended to be utilized for instagrams carousel feature.

 
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Video

Pre-Production: Producing

  • Meet with the subject, and understand his/her story

  • Cultivate the necessary interview questions to build the story that meets the client’s needs

  • Research the subject

  • Location Scout

  • Work with the subject, and write a script that we both agree on

  • Story board

Production: Directing/Videography

  • Operate and understand the functions of the camera in order to capture the necessary content

  • Understand principles of composition, and understand which shots can best tell the story

  • Travel to location and shoot the subject 

Post-Production: Editing

  • Understand thorough Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Lightroom, Media Encoder, Bridge)

  • Edit the footage in a way that best tells the story

  • Color grade the footage

  • Mix the audio

  • Export in proper settings that meet the clients intended use of the content