JOHNLIMMEDIA

Namu

“Where Korean Heritage, Food Truck Ingenuity, and the Local Community meet.”

NAMU DURHAM

 
 

MOTION DESIGN

PRE-PRODUCTION/ANIMATION

One day the owner came to me, and asked me if I could create a video directing customers how to find the venue, as it’s tucked away in a unique area off of a confusing road. So, I decided to create a motion graphics piece that was informative but creative and fun to maintain the viewers' attention.

 
 

VIDEO

DIRECTING/VIDEOGRAPHY/EDITING

If you’re ever looking for delicious Korean street food style meals, great selection of drinks, and an amazing venue, Namu Durham is the place to be. It’s been really cool to see their business thrive to where it is now. Having been a part of that story means a lot. There were many things to showcase here. The delicious food, the story behind how Namu became Namu, the coffee, the amazing venue. The list goes on and on. My goal was to introduce this amazing establishment to the people of Durham.

 
 

PRODUCT PHOTOGRAPHY

PRODUCT PLACEMENT/PHOTOGRAPHY/EDITING

It was important to feature unique items on the menu that set Namu Durham apart. For example, the Korean alcoholic beverages that were introducing the community to a delicious style of drink that they may not have heard of. Additionally, if I had a chance to feature the unique elements of the venue in subtle ways, the more the merrier.

 
 

Motion Design

Pre-Production/Design:

  • Brainstorm & Develop a concept that meets the client’s needs, and that is creative

  • Design Visual Identity that accurately portrays the goals of the project

  • Understand animation principles

  • Understand design principles

  • Storyboard animation

  • Prepare script that coincides with the animation

Animation:

  • Understand thorough Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Lightroom, Media Encoder, Bridge)

  • Understand animation principles

  • Understand design principles

Video

Pre-Production:

  • Meet with the subject, and understand his/her story

  • Cultivate the necessary interview questions to build the story that meets the client’s needs

  • Research the subject

  • Location Scout

  • Work with the subject, and write a script that we both agree on

  • Story board

Production:

  • Operate and understand the functions of the camera in order to capture the necessary content

  • Understand principles of composition, and understand which shots can best tell the story

  • Travel to location and shoot the subject 

Post-Production:

  • Understand thorough Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, Lightroom, Media Encoder, Bridge)

  • Edit the footage in a way that best tells the story

  • Color grade the footage

  • Mix the audio

  • Export in proper settings that meet the clients intended use of the content